scotts
Well-known member
We use a variety of proofing methods for our customers. As a commercial printer, we serve a wide range of clients—business, education, government, and personal—with very different skill levels and expectations. There’s no magic bullet when it comes to proofing. It often feels less like a precise solution and more like shooting a recurve bow at a car going 60 mph: even if you hit it, the arrow might bounce off—or break.
At this point, we’re simply re‑evaluating how we handle proofs. We want to understand how others are approaching customer proofing and get a sense of where the market is headed. No need to name specific services.
Currently, most customers receive a PDF via email. Some also get a black-and-white laser proof to show imposition or backup. We use GoFoldIt to demonstrate folding or pagination, and some customers receive a physical book proof. Those can come from our inkjet book proofer, our digital press, and occasionally an Epson color proof as well.
As you can imagine, this can involve a lot of steps and a lot of proofs moving back and forth. In today’s environment, that process can be time-consuming. And, of course, there are always customers who don’t want proofs at all.
At this point, we’re simply re‑evaluating how we handle proofs. We want to understand how others are approaching customer proofing and get a sense of where the market is headed. No need to name specific services.
Currently, most customers receive a PDF via email. Some also get a black-and-white laser proof to show imposition or backup. We use GoFoldIt to demonstrate folding or pagination, and some customers receive a physical book proof. Those can come from our inkjet book proofer, our digital press, and occasionally an Epson color proof as well.
As you can imagine, this can involve a lot of steps and a lot of proofs moving back and forth. In today’s environment, that process can be time-consuming. And, of course, there are always customers who don’t want proofs at all.
