Hi everyone.
I really value everyone's opinions and whenever I've asked I've always received thoughtful answers so I would like opinions on a spot UV coater.
We all know it's very difficult to find something unique in our industry nowadays. Everyone runs essentially the same equipment and achieves the same results (open for debate I know but in the context of our conversation lets say it is a given). One thing that does not exist in my market is a spot UV coater. In fact, the only type of coater that exists is an entry level flood coater that the company has not marketed at all. They have kept it very quiet. I see a spot coater as an area where we could provide a very unique service/effect to the local print buying community. I have a few thoughts and questions. I'd like everyone's opinions.
1) I believe this is not an "if you build it they will come" venture. A well designed tool showing effects and ideas for coatings will be essential and having to sell the crap out of it as an add-on and/or creative outlet will be essential. I could use it as a great marketing piece as well.
2) When I talked to the dealer he seemed really reluctant to sell me a spot unit. I get the impression he feels that because no one else is doing it, it makes it undoable. He's given me a $70,000 price tag (CDN) and doesn't see the ROI.
3) The cost is about a half a cent to coat one side of the sheet so margin will be excellent.
4) This is a snag I see. You need flexo plates to spot coat and I would have to buy them from a flexo plate processor. I'm getting figures around $200 per plate. Is this something worth looking at internalizing? (I currently run AGFA CTP) Or is it not really feasible to do this and I'll be forced to buy them outside.
I have to say I really am leaning very strongly toward purchasing this but I need someone to bounce this off. For the sake of a $1300 payment per month, I think I could sell this to my customers especially where it is a point of uniqueness in my area it really gives me a step up on others.
I should say that I would be all for purchasing a used machine if anyone has thoughts on this as well.
All input here is much appreciated
I really value everyone's opinions and whenever I've asked I've always received thoughtful answers so I would like opinions on a spot UV coater.
We all know it's very difficult to find something unique in our industry nowadays. Everyone runs essentially the same equipment and achieves the same results (open for debate I know but in the context of our conversation lets say it is a given). One thing that does not exist in my market is a spot UV coater. In fact, the only type of coater that exists is an entry level flood coater that the company has not marketed at all. They have kept it very quiet. I see a spot coater as an area where we could provide a very unique service/effect to the local print buying community. I have a few thoughts and questions. I'd like everyone's opinions.
1) I believe this is not an "if you build it they will come" venture. A well designed tool showing effects and ideas for coatings will be essential and having to sell the crap out of it as an add-on and/or creative outlet will be essential. I could use it as a great marketing piece as well.
2) When I talked to the dealer he seemed really reluctant to sell me a spot unit. I get the impression he feels that because no one else is doing it, it makes it undoable. He's given me a $70,000 price tag (CDN) and doesn't see the ROI.
3) The cost is about a half a cent to coat one side of the sheet so margin will be excellent.
4) This is a snag I see. You need flexo plates to spot coat and I would have to buy them from a flexo plate processor. I'm getting figures around $200 per plate. Is this something worth looking at internalizing? (I currently run AGFA CTP) Or is it not really feasible to do this and I'll be forced to buy them outside.
I have to say I really am leaning very strongly toward purchasing this but I need someone to bounce this off. For the sake of a $1300 payment per month, I think I could sell this to my customers especially where it is a point of uniqueness in my area it really gives me a step up on others.
I should say that I would be all for purchasing a used machine if anyone has thoughts on this as well.
All input here is much appreciated