Unusual Knob Creek Whiskey Package Wins Award

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Supremia International, a premiums & promotional packaging specialist, has partnered with Beam Suntory—premium spirits—to create an old-fashioned cocktail kit for Knob Creek whiskey. The eye-catching package incorporates challenging elements to help the brand stand out on crowded shelves. The woodgrain features pay homage to the white oak barrels the whiskey is aged in. In addition to a liquor bottle, the case also contains a muddler, bitters and sugar cubes.

Knob Creek wanted the insert—which held all of the package contents in place—to have a slatted dark woodgrain effect to contrast with the light woodgrain pattern on the trim & handle—relatively easy to achieve on paper, but a stronger substrate was required for this. Supremia worked with thermoforming specialist CMI Plastics to develop a customized, wood-textured thermoform capable of safely holding all components. The result was a case so compelling that it won an award at a recent Thermoforming Conference.

https://prod.packworld.com/article/knob-creek-whiskey-gets-old-fashioned-cocktail-kit-carrying-case
 

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