What’s next for Graph Expo?

[prwhite]

This year’s Graph Expo in Orlando saw 13,000 attendees, continuing a multi-year attendance decline. With competition from a host of other trade shows, what does the future hold for this classic event?

Infotrends’ Jim Hamilton cites some possibilities:

• Merge/acquire another show?
• Alternate years between the U.S. and Europe?
• Move to an every-other-year schedule?
• Rotate locations in the U.S.?

The next few months will be interesting as exhibitors assess their Graph Expo results and consider how their dollars are most effectively placed.

Read more about this: http://blog.infotrends.com/?p=22143

 

[arossetti]

Hitch their wagon to SGIA.