As a vendor, I'm just curious what your wish lists for offset prepress are these days? What's a the top of your list for improvments and changes, and where are the remaining challenges for you?
(disclaimer - I'm in charge of Kodak's "future roadmap" for offset solutions... so hopefully I already know the answers, but I'm also hoping you surprise me).
Kevin.
Kevin,
If you are asking a question to the group in general, I would add my view. It is not short term future but a bit farther out.
I think there is a need to rethink the whole process.
We are now in a transitional stage in history where we are trying to adapt previous practice and methods to a computerized environment. The traditional methods which used tone curves, etc were useful but not totally predictable. They were also methods that could be used by the existing technologies, such as scanners, densitometers, etc.
The computing power and memory were limited and expensive and these existing methods more or less matched the computing technology.
Now the computing power is much different. It is fast with large memory and cheap. Advances in colour measuring technology is also available.
I believe that with some rethinking of the problem, one can get to a situation where getting predictable output from a press can be virtually automated without complicated tasks. No G7 method calibrations, no tone curves, etc. No human involvement with adjusting profiles. No consultants.
All it should need is the printing of a test form, technology to measuring of a lot more points, algorithms to provide more accurate interpolations between those points. An image specification method that is independent of devices.
I suspect that many of the building blocks for such an approach are already available but are not in place or need some adaption.
I would suggest that Kodak does some research in this area to develop a method and the technologies that will take advantage of the advances in computer and measuring capabilities that are now here and move away from the traditional thinking.
As with other manufacturing methods, one can make a drawing in North America and have the part made in Asia and you will get what you wanted due to the ability to specify the result. The method of manufacture is not so important. The specification of the target values and their tolerances are.
Anyhow, that is something I would like to see happen. Of course I would also like to see the presses be consistent and predictable too. :-(