I mean, that makes sense... until they want them to also create print graphics. I have one person who is making their 50pg coil book files in Canva.... I cannot fathom the amount of time that takes. The plus side for a lot of businesses is that you can hire cheaper talent and not spend $80+/mo per seat for an Adobe License plus access to graphics at a predictable/reasonable cost. It's a smart business model on Canva's part and for a lot of businesses makes more financial sense.I spoke to my niece a couple of days ago and she's just started working in social media marketing. When she's gone for interviews, she told me that a lot of companies (in the UK) now ask if she's familiar with Canva rather InDesign or any other layout program. I wonder if this is because its free/cheaper than InDesign and that it also gives you hundreds of templates to start from which is half of the job done.
Adobe's going to get themselves priced out of the 50% of the market if they aren't careful.