[email protected]
Registered Users
CONSUMER CONVENIENCE RULES is a mantra marketing agencies use.
If you make it difficult for someone to get their work printed they will go to another printer and you have lost that customer forever.
However all of the extra prepress work has to be paid for and again if you make it expensive for someone to get their work printed they will go to another printer and you have lost that customer forever.
Many shops accept these FACTS and add a small extra margin to every job and hope to cover costs on the swings and roundabouts principle.
I have worked in underfunded shops where the RIPs will not handle layered PDFs and so you manually open them in Acrobat and manually select the layers you want printed.
While it is nice to have up-to-date kit it is, in my experience, rare.
I do prepress cover for a large number of clients in the UK and so see both ends of the investment spectrum.
If you make it difficult for someone to get their work printed they will go to another printer and you have lost that customer forever.
However all of the extra prepress work has to be paid for and again if you make it expensive for someone to get their work printed they will go to another printer and you have lost that customer forever.
Many shops accept these FACTS and add a small extra margin to every job and hope to cover costs on the swings and roundabouts principle.
I have worked in underfunded shops where the RIPs will not handle layered PDFs and so you manually open them in Acrobat and manually select the layers you want printed.
While it is nice to have up-to-date kit it is, in my experience, rare.
I do prepress cover for a large number of clients in the UK and so see both ends of the investment spectrum.