while I appreciate the sentiments, and opinions of what this posting company's objectives are, the article makes some REALLY good points.
I have worked in retail for a long time as a part timer, and full time in the print industry for over 15 years. In the print industry, at least in my area, the companies that do the best aren't necessarily the ones that "pay" the best. The shop I work for is owned by someone who sees every employee as family, and every employee cares about the company, the jobs, and the quality of the work we produce. The ones who don't fit the company dynamic don't last long. it's too high-stress to if you can't lean on the company family. we are also one of the few print companies in our area that are growing continuously.
but that said, having worked for big corporate retail, which is part of what this article is directed at more so than print...
the article is addressing that monetary incentives to improve sales can be more negative than positive if not put into place properly. I worked at Sears over the holiday season a few years ago when they were doing a "gift card incentive". it was ranked by store total and individual total. We had employees and even dept and store managers buying bunches of gift cards to get our numbers up. It really wasn't doing anything to help save the store (which was closed the following spring) by bringing more customers in, but it did help pad the employees pockets.
so... long story short valid article, even if it is from a questionable source. if you read the whole thing, they aren't saying anything about NOT using monetary incentives, but to make sure that they are implemented correctly so that they actually benefit your company. IMHO... it's a HORRIBLE article title...