Spot On!
Spot On!
Offset guy is spot on!
I generally don't like people, especially when I'm at home trying to rest and relax and be alone. I've gotten marketing from Presstek, Konica Minolta, and even some trade printing magazines touting vdp with my personal information on it. Hell back in the 90's a company called Viking Office Products would send sales flyers with recently purchased histories on the front cover.
Bottom line, I don't want people to know anything about me, my shopping habits, or even confirming that I live at a certain address. I always shred and/or black out my name and address before I recycle. I enjoy my privacy!
I'm all for printing, I earn a living from it but seriously the junk mail is getting out of control. The do not call list (albeit, not too effective), and the anti-spam laws were a start. If we in the printing industry aren't careful, any unsolicited mail may eventually get banned.
Add to that the new QR codes and other stupid things for stupid "smart" (or rather dumbass) phones, and eventually spam is going to be out of control. I already get unsolicited spam text messages on my phone.
Oh, my business has been doing direct mailings for years. Some made in house some made by outsourced professional. Some static and some with fancy variables. Bottom line result was always the same; we didn't earn sh*t back from the marketing efforts.
Now here's a heated debate and hard truth for people in our industry to understand and this contradicts what the printing trade publications and associations say; but people DO NOT want spam mail in their box. They simply don't!
I mean come on! How stupid are some of the people in our own industry!?!? When was the last time you got junk mail and said oh thank lordy lordy, I'm so glad someone from a company I never heard of before is telling me about something I don't want! Well maybe you have said that, if so you're a freak.
I pull out all the bills in the mail everyday and at the end of every week it takes me a good hour to go through all the other BS. I get about a trash bag a week of shredded paper and with all the catalogs and magazines, the recycle place is doing quite well in my area!
I too appreciate the beauty of a good piece of litho printed literature; be it a good book or SOLICITED magazine.
It also depends if you like the dull muddy look of toner or waterless ink. VDP to me is a waste of time. It is aimed at junk mail. If I receive a political add in my mailbox with my name on it�so what. Even GATF is sending out brochures with my name on it and I prefer they not do that. With identity theft as rampant as it is I do not need a company sending me a printed piece with my name and address and email contact thru the mail. I just received a post card form Ptek with all my contact info in plain view inviting me to logon to my PURL site and see how great the 52DI and VDP can work together, How dare they use my name and address to push their products. They must have used a database to secure my info. Where did they buy it?
It [VDP} is just another way to sell database names and sniff our identity. Printing is to share the beauty of a printed piece not to harvest names for VDP and PURL�s.
Another question, if you research Web2Print sites they seem to demand you host on their servers. Do they harvest your printing customers also?
IMHO
Will the owners of printing companies continue to buy into the new hype of VDP? It is junk mail guys not Lithography.