It also depends if you like the dull muddy look of toner or waterless ink. VDP to me is a waste of time. It is aimed at junk mail. If I receive a political add in my mailbox with my name on it�so what. Even GATF is sending out brochures with my name on it and I prefer they not do that. With identity theft as rampant as it is I do not need a company sending me a printed piece with my name and address and email contact thru the mail. I just received a post card form Ptek with all my contact info in plain view inviting me to logon to my PURL site and see how great the 52DI and VDP can work together, How dare they use my name and address to push their products. They must have used a database to secure my info. Where did they buy it?
It [VDP} is just another way to sell database names and sniff our identity. Printing is to share the beauty of a printed piece not to harvest names for VDP and PURL�s.
Another question, if you research Web2Print sites they seem to demand you host on their servers. Do they harvest your printing customers also?
IMHO
Will the owners of printing companies continue to buy into the new hype of VDP? It is junk mail guys not Lithography.