CMYK into 2 Spot Colors

[J]

WOW!

A whole lot of bashing and mumbo jumbo, all the guy wants is help, not a lesson in how YOU would do it, and absolutely not a lesson in anal rentention. If he wants to call it a logo, who cares! ITS A LOGO IF HE CALLS IT A LOGO! He asked for a solution to his specific issue, if you guys attacked people like you did him every time they post, no one would want to post, GET IT!

Solutions:

1. Use metallic pms colors. We print metallic pms colors all the time that have gradients, a good pressman will make it look good, don't be afraid to do it. And if they don't think their press can hold the gradient screens, then go somewhere else.

2. Another option is to foil and emboss - probably more expensive - might look cool though

What bashing and mumbo jumbo? What anal rentention?
A logo is not a logo just because someone calls it so. If it really was a logo he would not have the problem he's currently got.
He's gotten good advice on this forum so that, hopefully he will be more aware the next time and not repeat his errors.
BTW, are you aware that metallic colors lose their metallic quality when they are halftone screened? So his gradient will be a dull gray if he uses a metallic silver?

Foil and emboss? If there's any mumbo jumbo, I think your advice qualifies.

J

 

[pacart]

AH! But see just because it doesn't fit into your definition doesn't make it true.

There are thousands and thousand of logos out there that probably don't fit into your definition, does that mean they are not logos?

I think your definition is too narrow. A logo is simply an identifying mark that should be instantly recognizable. Sure there are good logos and bad logos. Some logos are more successful at what they do than others, but even the least successful ones are still logos.

If you put 100 people in a room, showed them the LOGO this guy made and asked them what it was, an overwhelming majority would call it a logo.

As for the Metallic inks losing their metallic qualities, of course im aware that they loose their qualities, but hell if you put metallic inks on crappy paper the same thing happens, but a metallic gold or silver pms is still going to look more like gold or silver over a non metallic, even if it isn't sparkly and shiny and metallic.

Also foil and emboss is a viable option, we do plenty of it in our shop, some of it highly intricate and detailed.

It all comes down to skill level and the art of printing, the art is being lost. Anything can be done if you want it, you can print screened metallics and you can foil and emboss. You can do whatever you want.

I hate it that people are trying to put this thing in a box, open it up and set it free.

 

[J]

AH! But see just because it doesn't fit into your definition doesn't make it true.

A logo is simply an identifying mark that should be instantly recognizable.

If it can't be reproduced, as in this case, then by definition it fails as a logo.

j

 

[pacart]

Well then it is a logo, it can be printed! All is not lost, it is not hopeless!

But by your definition, if it can't be put on paper its not a logo? What if all this company wanted was a logo for their website and never intended to print it? Is it a logo then?

So basically this is semantics. I will continue to call it a logo, most people will continue to know what im talking about and the .000001% of people who know the difference can continue to be bothered and tell us all how the rest of us are wrong.

 

[gordo]

Well then it is a logo, it can be printed! All is not lost, it is not hopeless!
But by your definition, if it can't be put on paper its not a logo? What if all this company wanted was a logo for their website and never intended to print it? Is it a logo then?
So basically this is semantics. I will continue to call it a logo, most people will continue to know what im talking about and the .000001% of people who know the difference can continue to be bothered and tell us all how the rest of us are wrong.

It has nothing to do with semantics, nor whether it will be put on paper. it has to do with suitability for purpose and functionality.
When a logo is designed there is no way to know what media will be used to reproduce it in the future. One can reasonably guess that it will not be restricted to a website. That was the purpose of the Apple logo design example.
A good logo is be designed so that it will maintain its integrity despite the media that is used to reproduce it. The fact that this individual is having the reproduction problems that he sought help for means that the graphic was not designed to be a logo. End of.
I hope he takes some of the suggestions to heart and, in future, takes a more professional graphic design approach to the design of company logos.

thx, gordon p

 

[bprint_tampabay]

Gordo-

You are simply the voice of experience. Anyone who has been in this insane business for more than 15 minutes knows that you are correct.

You need to know your parameters going into the project and work from there.

It is not to anyone's advantage to try to reverse engineer a job to fit someone's need AFTER THE FACT.

Know what you need going in, and the client will be much happier in the long run.