Technology developed by Paboco —the paper bottle company—is designed to create recyclable bottles made of sustainably sourced varieties of wood that are capable of resisting liquids, CO2 & oxygen, and are suitable for liquid goods such as carbonated or still drinks & beauty products.
The current prototype consists of a paper shell with a recyclable plastic lining & cap made from 100% recycled PET. However, the company’s ultimate goal is to produce a bottle that can be recycled as paper. Coca-Cola’s global vision is to achieve a “World Without Waste”—the company has pledged to ensure all of its packaging is collected, recycled, or re-used by 2030.
Partnering with Paboco, the trial is scheduled to take place in Q2-2021, and will involve the plant-based AdeZ drink being offered to 2,000 consumers in Hungary, through a partnership with Kifli.hu—one of Hungary’s fastest growing online grocery retailers. The trial is expected to provide insight & feedback to see how the paper bottle prototype performs as packaging, and what consumers think & feel about it.
The current prototype consists of a paper shell with a recyclable plastic lining & cap made from 100% recycled PET. However, the company’s ultimate goal is to produce a bottle that can be recycled as paper. Coca-Cola’s global vision is to achieve a “World Without Waste”—the company has pledged to ensure all of its packaging is collected, recycled, or re-used by 2030.
Partnering with Paboco, the trial is scheduled to take place in Q2-2021, and will involve the plant-based AdeZ drink being offered to 2,000 consumers in Hungary, through a partnership with Kifli.hu—one of Hungary’s fastest growing online grocery retailers. The trial is expected to provide insight & feedback to see how the paper bottle prototype performs as packaging, and what consumers think & feel about it.