their biggest application will be newspapers, but it's a bit difficult to sell the service. Books will soon be printed on continuos feed only, but with newspapers it's a bit difficult to find a selling point against offset.
Nobody thought offset would be replaced for books, but it has, not on initial printing cost, but on post printing costs for publishers, book warehouses and even retailers.
You can't imagine the areas where you find you can cut on costs with a continuos feed system. The ideea is that anyone can add a cost/click, cost of paper operational margin and profit margin. But, the more "gifted" around us, find different areas where they can cut down on costs, during workflow, post printing, layout arrangement etc.