Digital Printing Sage Wisdom

[Stiv]

What one piece of advice would you give to someone entering into Digital Printing.

 

[gordo]

What one piece of advice would you give to someone entering into Digital Printing.

Know your market.

best, gordo

 

[sherry_xie]

Know your market.

best, gordo

Good point. And know as much as possible about your prodcuts(business)

 

[UberTech]

Home inkjets are designed for idiots. Production printers are designed for experts.

 

[X33]

What one piece of advice would you give to someone entering into Digital Printing.

Call the experts

 

[thebluesdude]

easy one to answer and the guys above have said it, know your market and whatever you do, dont take the word of a sales rep. Have a look at the customer expectations documents. most machines have one and it will give you the real story. Do yourself a favor if your looking at a large spend, check this book out 2009 IPA Digital Print Forum Results Report | IPA

 

[Craig]

Don't believe anything you hear and only half of what you read.

Be ready for a lot of service if you are coming from the offset side.

Don't sell it as "digital printing" just sell it as printing, 99% of the time the customer doesn't care if it came from a 4 color Heidelberg or a 4 color Xerox.

IF you can afford it, get the next size up from whatever you are looking at with all the bells and whistles.

 

[ginfay]

Make sure you get the right digital printer/press. Once you sign a long term deal, it's too late to go back. Do your research on this forum and online and get yourself a decent machine.

 

[UberTech]

IF you can afford it, get the next size up from whatever you are looking at with all the bells and whistles.

Craig probably keeps his machine running all day so it's very reilable. Don't buy a machine you can't keep busy. Under utilized = unreliable.

 

[Craig]

Craig probably keeps his machine running all day so it's very reilable. Don't buy a machine you can't keep busy. Under utilized = unreliable.

Excellent bit of advice Uber! All of the production devices from each manufacture like to keep running.