Digital Equipment Selection
Digital Equipment Selection
JDuffy is right - selecting digital printing equipment is much more complex than simply comparing test samples or vendor supplied "costs".
I think to make a proper decision, you need to look at the following factors:
1. Acceptability of Print - if the output doesn't meet the needs of your market, eliminate that equipment.
2. Total Cost of Manufacture - this would include lease, service, clicks, supplies, paper and post-processing that is different from one machine to another (if one prints 4-up and needs to be cut versus one that prints 2-up and doesn't, etc.)
3. Service/Reliability - what kind of service levels are guaranteed and what is the reputation of that equipment in the marketplace.
4. Integration - how will the equipment integrate with your existing workflow and files?
5. Other - can the equipment open up new markets, etc.
I go through 4 phases with my clients in determining the appropriate piece of equipment:
1. Qualification - determining which printers meet acceptability of print via specialized suite of print test files.
2. Selection - Comparing qualified printers on the basis of cost, service, reliability, integration, etc.
3. Negotiation - getting agreement of installation, cost, service levels, paybacks for not achieving SLAs
4. Installation - installing, integrating, training
Following these four steps will help you in making the right decision.
Craig Paxson
V3Synergy Productivity Solutions
Maximum Human Productivity