Mail & Print are NOT dead - Catalogs Coming Back

MailGuru

Well-known member
A Story today put out by the Associated Press indicates that catalog mailings are coming back in style. Even millennials like catalog mail over digital alternatives.

Read the story here:

 
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I get many of these in my mailbox & I love it, knowing that it's providing jobs for printers!
 
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The reason I feel that this is very significant is that it comes from an independent news source (AP). Most of the other reports that we see relative to a resurgence of print and mail comes from a survey/study that is usually commissioned by some entity in the print & mail industry.
 
In my personal life, I always want paper copies. When a digital copy of a manual is provided, I will print it out, but I am a Gen Xer.
 

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