Forget makeready. Sell 'em those sheets to, don't throw them away. Tell your customer it's for the planet, they'll understand. Industry standard is plus or minus ten percent for quantities, correct? Well let's change that. Forget printing extras and always print ten percent under. It's for the planet, they'll understand. You know what, while we're at it, instead of printing a thousand flyers, tell 'em to buy a thousand tablets and don't print anything. I mean, since we got rid of paper bags at the grocery stores, plastic bags have been so much better for the environment, right?
Why do people forget that trees grow and petroleum does not? When it comes to the environment, why do people pick on the printing industry? I'm not saying there isn't room for improvement. Why not pick on Apple or Samsung? They convince millions of people to throw away a functioning phone nearly annually for a phone that is slightly different. What sustainable materials are used in smartphone manufacturing?
When I first opened my shop, I stocked a lot of 100% recycled, made with windpower paper. Once the customer saw the price, they asked for the in-house or cheaper paper. Or I would lose bids. My point, hazelp, is that a lot of these environmental issues are consumer driven. They want to be as cool as everyone else as conveniently as possible. For example, toner versus ink. If I am correct, toner is made with petroleum. But our customers are demanding smaller runs with shorter turn around times. Press ink is soy-based, I believe? (Sorry, been a long time since I ran an offset press).
