I've always admired the simple and elegant BMW and Mercedes Benz naming conventions. Once familiar with the brand you know exactly what type it is, what configuration, etc. 1,3,5,7,M#,X#,Z#.
I'm completely baffled why companies like Agfa put a ":" (colon) in front of the product names. Does anybody know why they do that?
In all my years of marketing and naming products, I've learned only a few things about naming:
2) If you ask 5 people for opinions, you'll get no less than 6 different answers.
Kevin.
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