PAPER—YESTERDAY, TODAY, TOMORROW—CHANGE IS ON THE WAY!

[YourCastle]

maybe my knowledge of click-able paper is limited or wrong? can someone explain how it's superior to a QR code?

 

[hrlevenson]

With whom do I have the pleasure of communicating? I appreciate critical dialogue and would like to know about you. Do you have a website. Mine was included in the a previous posting: hrlevenson.wixsite.com/hrlevenson

 

[hrlevenson]

maybe my knowledge of click-able paper is limited or wrong? can someone explain how it's superior to a QR code?

Don’t have to have or click on an object, just anyplace on the page.

 

[YourCastle]

With whom do I have the pleasure of communicating? I appreciate critical dialogue and would like to know about you. Do you have a website. Mine was included in the a previous posting: hrlevenson.wixsite.com/hrlevenson

i don't see the relevance. If you don't want to say in 30 words or less what the point of your article was, no worry.

 

[YourCastle]

Don’t have to have or click on an object, just anyplace on the page.

except how do people know to do that? And it's not a click, yeah? i mean, you have to take out your phone and point it at the paper, right?

and you have to download a dedicated app?

the camera app on phones just recognize QR codes.

 

[hrlevenson]

In all due respect, sound bite thinking, e.g., Twitter, in my opinion, is one of the communication shortcomings of our present society. I prefer thoughtful dialogue. No worries.

 

[YourCastle]

In all due respect, sound bite thinking, e.g., Twitter, in my opinion, is one of the communication shortcomings of our present society. I prefer thoughtful dialogue. No worries.

I get it, you don't want some schmuck on the internet telling you one of your biggest projects (click-able paper) was a solution in search of a problem.

But for the future, if you can't start your articles out with a brief, clear description of what the point of your article is, then don't write the article.

Lastly, the fact that you don't want to discuss this with me without my credentials is a weak strawman. My points stand (or fall!) on their own merits without me needing to support them with extraneous info.

 

[hrlevenson]

except how do people know to do that? And it's not a click, yeah? i mean, you have to take out your phone and point it at the paper, right?

and you have to download a dedicated app?

the camera app on phones just recognize QR codes.

except how do people know to do that? And it's not a click, yeah? i mean, you have to take out your phone and point it at the paper, right?

and you have to download a dedicated app?

the camera app on phones just recognize QR codes.

There could be a brief note to click anywhere on the page with the CP Clickable app. In books the process is briefly explained at the beginning.

 

[hrlevenson]

I get it, you don't want some schmuck on the internet telling you one of your biggest projects (click-able paper) was a solution in search of a problem.

But for the future, if you can't start your articles out with a brief, clear description of what the point of your article is, then don't write the article.

Lastly, the fact that you don't want to discuss this with me without my credentials is a weak strawman. My points stand (or fall!) on their own merits without me needing to support them with extraneous info.

I have been discussing. I just wanted to show respect by knowing who is asking intelligent questions. I also thought that this site is for critical discussions. In that this is not your preference, I am ending our thread. Thank you for your clear position. I am sincere. Signing off.

 

[YourCastle]

I have been discussing. I just wanted to show respect by knowing who is asking intelligent questions. I also thought that this site is for critical discussions. In that this is not your preference, I am ending our thread. Thank you for your clear position. I am sincere. Signing off.

who i am has no bearing on the validity (or lack of) of my opinions. I think you simply have no answers.

 

[YourCastle]

before you go, please, what was the point of the article? Print is dead? If so, that's fine, I just didn't understand.

 

[YourCastle]

Do you really need someone else to answer the question about print being dead, for you? The fact that this site right here even exists in the first place, proves that it isn’t.

umm, I wanted to know what he was trying to say.

 

[tngcas]

The article reads more like one of those papers your professor had you write in school to prove you know something about a particular topic. It doesn't add any new information to the discussion that is relevant to anyone in the printing industry and the whole article seems predicated on the concept that people only communicate things that need to be around for a while.

The point of the article appears to be this recommendation:

I recommend that all printing companies, i.e. print service providers, consider that their future relies on not only printing, but on the new paradigm of providing non-print digital imaging services as well. This paper will explain the purpose of this recommendation

I find the recommendation to be entirely based on this concept and locked into the assumption that items printed on paper are intended to be long-lasting and durable.

The Myth Is! We are moving toward a paperless society. The Reality Is! We are moving toward longer lasting and more durable paper.

Printers know that there are multiple kinds of printing. Here's just a few of them:

• Long term information - books, articles, etc.
• Short term information - flyers, sale information, business offering information.
• Branding - Things that customers want because of the image/brand/trendy thing on it.

The majority of printing that our company does is for the short term or what I would call "disposable printing" - Real estate flyers, business cards, postcards, event flyers etc. Nobody wants to spend a lot of money on something that's going to be thrown away and they don't intend it to stick around for 100 years. Our company's future is not in synthetic paper, or digital paper or any of those. The assumption that surviving in the print industry means you have to only do "long term information" is a bit of a stretch for me.

The article didn't add anything to my knowledge base and really is only relevant to one segment of the printing industry as a whole. It ignores the rest of the industry entirely. The article also ignores the difference between printing and marketing/graphic design/coding. If you want non-digital imaging services in the print you have the graphic designer work with a coder (can be same person) to include that in the print. It's not really in the purview of "printing" at that point.

I agree with the "solution in search of a problem" comment.

 

[YourCastle]

my company also focuses on "disposable printing".

 

[YourCastle]

The point of the article appears to be this recommendation:

not to belabor the point, but if I had buried the point of my article, I would've failed my journalism class.

 

[tngcas]

not to belabor the point, but if I had buried the point of my article, I would've failed my journalism class.

Right!

 

[gordo]

An interesting short video on being able to read 5,000 year old documentss. I wonder if it will be possible to read current digital documents 5,000 years from now? I can't even read my Commodore VIC 20 documents stored on tape from 1982 :-(

The secrets of cuneiform

When cuneiform was cracked, it gave us some astonishing insights into the ancient world.

www.bbc.co.uk

 

[jwheeler]

I'm using CLICKA for clickable paper from Ricoh on the Apple store. The article did not say to use the CP Clicker. So now I downloaded CP Clicker and it worked.
Why are there two apps by Ricoh in the Apple store that appear identical in description, function and use except that one of them doesn't actually work?
Why did Ricoh let the tech lay dormant for 6 years?
Sorry but this feels like a brilliant technical exercise with no actual perceivable broad adoption future.

I worked at Konica Minolta when they were marketing their own version of this. A few accounts bought into the idea, but it also went dormant. I think the challenge is in both instances, they require a proprietary app be downloaded to your device in order for it to work. The last thing most customers want to do when they see an advert is to open their phone, open the app store, find the app, and wait a few minutes for it to download. Then, there's accepting all of the permissions, and sometimes even creating an account.

This is why I think QR codes are becoming more popular since there is no special app needed...just point your phone's camera and it opens immediately. I realize it doesn't make the page interactive like augmented reality, but it gets your message into their device quickly.

 

[jwheeler]

maybe my knowledge of click-able paper is limited or wrong? can someone explain how it's superior to a QR code?

@YourCastle , it's not superior, just different. A QR code can cause your phone to open just about anything including a website, video, PDF menu at a restaurant, download a contact, etc. Clickable paper is using augmented reality to make the printed piece become interactive. Yes, it does require downloading a proprietary app, which I think is the main reason it didn't take off. However, augmented reality does have some cool applications. Education is just one of those applications as seen in this video. Many beverage companies have made their cans or bottles interactive as seen in this Jack Daniels example.

 

[YourCastle]

@YourCastle , it's not superior, just different. A QR code can cause your phone to open just about anything including a website, video, PDF menu at a restaurant, download a contact, etc. Clickable paper is using augmented reality to make the printed piece become interactive. Yes, it does require downloading a proprietary app, which I think is the main reason it didn't take off. However, augmented reality does have some cool applications. Education is just one of those applications as seen in this video. Many beverage companies have made their cans or bottles interactive as seen in this Jack Daniels example.

thanks!

I hadn't thought about AR. However, couldn't a QR code just take you to a the clickable paper page and allow for "AR" then? I know it wouldn't be real AR, but as far as I know, there's no such thing as real AR anyways? My kids had me play pokemon-Go and while you could see the world around the game, the world wasn't interactive either. I think it's main function is to reduce kids walking into walls, cuz kids are dumb