I do not think they are in trouble. They are just readjusting their business model in order to best serve the industry given the obvious changes going on with communications and medias.
One thing they could do and is my vehement recommendation is to become less politically oriented and as technically driven as possible. Trading in suits and ties for collars of blue would be the best metamorphism they should target and achieve, even in a world that is trying to go with hands that are cleaner and sterile.
The same advice here goes, and even stronger, to the National Association of Printing Ink Manufactures (NAPIM) and National Printing Ink Research Institute (NPIRI). Both factions have evolved into all as one working conjointly together. There are way too many of the politicians within this organization making an extravagant living and lifestyle by residing at the top.
With that said, PIA, NAPIM/NPIRI are unannounced partners together churning forward somewhat wrongly as aforementioned.
There are way too many hard working people that have been shoveled under the caviar and the caveat needs to be signaled for change for the betterment of people and our industries.
D Ink Man