Print Embellishment Goes Straight To The Bottom Line

[MyWildIrishProse]

Print Embellishment Goes Straight To The Bottom Line
InfoTrends reported that interviews with more than 100 print customers demonstrated an appetite and willingness to pay premiums of 24% to 89% for special effects, over CMYK-only printing. They also indicated embellishment could apply to a significant portion of their work. Embellishment options can include hot foil stamping, spot gloss UV, embossing, debossing, letterpress, diecut shapes, lamination, duplex, triplex, gold foil, silver foil, copper foil, white foil, black foil, clear foil, etching, and laser cutting techniques.

Why Embellish?—
To Remove “Lowest Priced Bidder” From The Pricing Equation
Embellishment heightens value perceptions, status and brand prestige for marketing collateral and customer communications. Print that adds results-getting value is print that won’t have to be sold on the basis of price.

Handsomely embellished printing communicates high quality—not just about the printed piece itself—but about the business or organization that's using the piece as a marketing tool. The look says it all about the originator’s characteristics and values—and says it with style!

Printers that have not yet diversified beyond basic services should seriously consider expanding into value-added print embellishment processes and specialty applications. The market’s expectations have changed, and so must printers’ conception of their roles.

See how your company can eliminate “Lowest Priced Bidder” from your pricing equation—
This white paper—A Guide To Print Embellishment And Specialty Applications—was commissioned by Canon USA and is available for download here.

Download the Free White Paper

 

[OffsetStorefront]

Think that really depends on your market. Our company has invested in some machinery recently (laser-cutter, Indigo) that would allow us to do some embellishment but there isn't much of an appetite here for that stuff that we've found. We've sold something here or there with raised print or cool laser-cut designs, but we largely serve B2B customers who are just trying to keep print costs within their budget. Just throwing some real-world experience out there.

 

[kdw75]

Think that really depends on your market. Our company has invested in some machinery recently (laser-cutter, Indigo) that would allow us to do some embellishment but there isn't much of an appetite here for that stuff that we've found. We've sold something here or there with raised print or cool laser-cut designs, but we largely serve B2B customers who are just trying to keep print costs within their budget. Just throwing some real-world experience out there.

That has been our experience. We try to sell variable data and other addons, but they just want the cheapest mass volume of printing possible.