PrintingFools
Well-known member
We are an established company. We always had some work come our way when each convention would come to town. But our focus was on the high-end products selling locally. Concept, Design and Print projects that might require weeks to create.
Recently , after very positive feedback from these convention clients, we have decided to try and grab more of that market.
Our staff and team truly love working with these clients. They are grateful and appreciative for the hard work we do to make their show a success. Not to mention that the additional sales has added to our overall company growth.
We are currently only getting about 1%-5% of the business from each show. With each show having 1000 -150,000 clients.
We would like to increase this to 10% - 20% .
My question is :
What is your experience with this ....how did you reach these potential clients?
What advice can you offer ?
Anything you tried that DID or DID NOT work for you?
These clients are coming in from out of state and out of the country....
We found that cold calls wont work.
We do send out a convention newsletter...but that is hard...with the whole spam thing
Any ideas would be great Thanks
Recently , after very positive feedback from these convention clients, we have decided to try and grab more of that market.
Our staff and team truly love working with these clients. They are grateful and appreciative for the hard work we do to make their show a success. Not to mention that the additional sales has added to our overall company growth.
We are currently only getting about 1%-5% of the business from each show. With each show having 1000 -150,000 clients.
We would like to increase this to 10% - 20% .
My question is :
What is your experience with this ....how did you reach these potential clients?
What advice can you offer ?
Anything you tried that DID or DID NOT work for you?
These clients are coming in from out of state and out of the country....
We found that cold calls wont work.
We do send out a convention newsletter...but that is hard...with the whole spam thing
Any ideas would be great Thanks