Survey Indicates Encouraging Business Outlook Despite Pandemic


Staff member
Fujifilm NA—Graphic Systems Division—has announced results from qualitative interviews with more than 1,100 customers. Findings indicate an encouraging outlook for print service providers, despite the recent COVID-19 impact on many commercial businesses.

The interviews were conducted early-on, between April 15 & May 15, 2020 with Fujifilm Graphic Systems customers—print service providers from the commercial, sign, display and packaging segments across the US. Interviews were centered on 4-main topics:
  • Changes in production volume,
  • Changes in staffing levels,
  • Applications for government Paycheck Protection Program assistance or other operating loans,
  • Projections regarding a return to normal business conditions.
Overall, a combined total of 72% of customers polled expressed optimism about a return to normal business by October. Of those responding, 32% projected a return to normal business in the July/August 2020 time frame and 24% projected a return to normal business conditions in September/October 2020.

Staffing levels remained unchanged for 36% of respondents, while some reported decreases of between 1% & 26%. A significant number—54%—reported applying for Paycheck Protection Program (PPP) or loans.

Production volume impact
Impact from COVID-19 was significant, with 83% reporting declines in production volume up to 40% or more since the start of the pandemic. This statistic excludes businesses deemed essential during the shutdown, including news/print media, whose performance remained flat during this time.
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