gordo
Well-known member
The Volkswagen Group has announced its timetable for the switch to exclusively making electric cars by 2026.
“We’re moving into a tremendously electrifying time,” said Hertz Falsch, Head of VW Global Marketing in Wolfsburg Germany. “It’s a complete transformation and the biggest ever investment in the VW Group.”
“With 70 new models of electric vehicle currently in line for production and the phasing-out of the combustion engine we are committed to being the industry's electric auto transformer. Electric cars will go from being a niche product to a volume product,” said Falsch.
To further emphasize this switch, and despite much internal resistance, Volkswagen will be changing their corporate name to "Voltswagen." Mr. Falsch explains: “The new name shows that we've passed the vapour phase of vehicle development. And of course, that means all of our current printed materials will need to be redone - creating a potential bonanza for printers."
The generator of this move stems from management’s decision to take more seriously its responsibility for its share of global CO2 emissions emanating from its cars. The transformation will be discharged in a split phase: minimize the nominal capacity of conventionally fuelled vehicle production while increasing the production of electrics.
"The new Voltswagen will drop the ballast of current automotive thinking to become a fully charged power house of innovation" says Falsch. "I’ve worked in this industry a long time, and we’re now moving into a tremendously exciting time, taking the step from being a major emitter to being CO2 neutral. It’s truly electrifying.”
It remains to be seen if Volkswagen/Voltswagen can actually switch gears, exercise its apparent power, and ultimately fuse the new technology into its many lines of vehicles.
“We’re moving into a tremendously electrifying time,” said Hertz Falsch, Head of VW Global Marketing in Wolfsburg Germany. “It’s a complete transformation and the biggest ever investment in the VW Group.”
“With 70 new models of electric vehicle currently in line for production and the phasing-out of the combustion engine we are committed to being the industry's electric auto transformer. Electric cars will go from being a niche product to a volume product,” said Falsch.
To further emphasize this switch, and despite much internal resistance, Volkswagen will be changing their corporate name to "Voltswagen." Mr. Falsch explains: “The new name shows that we've passed the vapour phase of vehicle development. And of course, that means all of our current printed materials will need to be redone - creating a potential bonanza for printers."
The generator of this move stems from management’s decision to take more seriously its responsibility for its share of global CO2 emissions emanating from its cars. The transformation will be discharged in a split phase: minimize the nominal capacity of conventionally fuelled vehicle production while increasing the production of electrics.
"The new Voltswagen will drop the ballast of current automotive thinking to become a fully charged power house of innovation" says Falsch. "I’ve worked in this industry a long time, and we’re now moving into a tremendously exciting time, taking the step from being a major emitter to being CO2 neutral. It’s truly electrifying.”
It remains to be seen if Volkswagen/Voltswagen can actually switch gears, exercise its apparent power, and ultimately fuse the new technology into its many lines of vehicles.
