Based on recent Keypoint Intelligence studies in North America & Europe, many Print Service Providers who had not already adopted web-to-print (W2P) software are now interested in buying it. Their interest is spurred-on by the pandemic & social distancing requirements.
Keypoint’s studies found that nearly 50% of respondents in Europe & 18% in North America are expecting to purchase a W2P solution in the next 2-years. Seventy-four percent of those expecting to purchase, say the reason is to improve their customers’ ordering experience. Increasing production efficiency & attracting new clients are further down their list of priorities.
Keypoint’s studies found that nearly 50% of respondents in Europe & 18% in North America are expecting to purchase a W2P solution in the next 2-years. Seventy-four percent of those expecting to purchase, say the reason is to improve their customers’ ordering experience. Increasing production efficiency & attracting new clients are further down their list of priorities.