LoweringTheBar
Active member
Forget automation... think standardization!
One way prepress can improve layout mistakes is to standardize layout temples so that everyone isn't recreating the wheel every time a 12pg book gets run on a 19x25. Standardizing templates prevents stupid human errors like forgetting color bars or crop marks, but they are less effective if you have a thousand templates because everyone in the shop has a different idea of how a job should run.
"The nice thing about standards is that there are so many of them to choose from."
Andrew S. Tanenbaum
Communication and education are essential for those who WANT to learn. However, prepress typically communicates better than any department in a print shop due to their proximity and relative quiet work environment. Front office communication is practically non-existent except for an occasional sales meeting which always involves lies about work that's bound to come in soon and plenty of donut consumption.
Why can't sales people communicate to a client the concept that a high res color proof is a "reference" for color and not a perfect match to a press sheet? Why can't a sales rep communicate to a client that their color proof from a desktop printer purchased from Best Buy isn't accurate and won't match a press sheet?
Ask CSRs why business cards get printed on every sheet size from 4.25x5.5" up to 20x28", and why a rerun of 24pg book has been printed on 6 different sheets sizes of the same stock in the past 6 months? Why would 3 different CSR's all layout the same job for a different press, different sheet size, different vendor, etc.? Where's the communication before the job even gets to prepress? By the way, how many CSRs or estimators do you see on PrintPlanet trying to improve their knowledge base?
Why does it always fall on prepress to work harder, make fewer mistakes and then see a coworker get laid off after showing improved efficiency? Automation has serious limitations with custom manufacturing, but it's like a managerial salt lick for people with no idea what goes on in prepress. "Automation will solve that problem..." (lick, lick, lick) "Yea baby, automation good!" (lick, lick)
I'm afraid that the quote from Henry David Thoreau was intended specifically for the printing industry. "Men have become the tools of their tools." Oh well, I've been called worse.
One way prepress can improve layout mistakes is to standardize layout temples so that everyone isn't recreating the wheel every time a 12pg book gets run on a 19x25. Standardizing templates prevents stupid human errors like forgetting color bars or crop marks, but they are less effective if you have a thousand templates because everyone in the shop has a different idea of how a job should run.
"The nice thing about standards is that there are so many of them to choose from."
Andrew S. Tanenbaum
Communication and education are essential for those who WANT to learn. However, prepress typically communicates better than any department in a print shop due to their proximity and relative quiet work environment. Front office communication is practically non-existent except for an occasional sales meeting which always involves lies about work that's bound to come in soon and plenty of donut consumption.
Why can't sales people communicate to a client the concept that a high res color proof is a "reference" for color and not a perfect match to a press sheet? Why can't a sales rep communicate to a client that their color proof from a desktop printer purchased from Best Buy isn't accurate and won't match a press sheet?
Ask CSRs why business cards get printed on every sheet size from 4.25x5.5" up to 20x28", and why a rerun of 24pg book has been printed on 6 different sheets sizes of the same stock in the past 6 months? Why would 3 different CSR's all layout the same job for a different press, different sheet size, different vendor, etc.? Where's the communication before the job even gets to prepress? By the way, how many CSRs or estimators do you see on PrintPlanet trying to improve their knowledge base?
Why does it always fall on prepress to work harder, make fewer mistakes and then see a coworker get laid off after showing improved efficiency? Automation has serious limitations with custom manufacturing, but it's like a managerial salt lick for people with no idea what goes on in prepress. "Automation will solve that problem..." (lick, lick, lick) "Yea baby, automation good!" (lick, lick)
I'm afraid that the quote from Henry David Thoreau was intended specifically for the printing industry. "Men have become the tools of their tools." Oh well, I've been called worse.