... Choose the PDF/X-1a and that is more or less what you want, depending on specifics of your extended print workflow.
@david The press quality settings has many weaknesses eg gives you no clue as to the colour settings of the PDF creator. I would not want spreads!
But one thing you all are forgetting is to mention that if you have color settings configured badly you will get inconsistent results. If your colour settings are not under control you will never get good RGB -> CMYK, because that is where you define how to tag untagged colours, if certain profiles are ignored, what method of conversion etc.
Creating a PDF is like serving a meal. You can make it look like it was made ok, but Photoshop and Illustrator is where you have your pots n pans. A perfect PDF needs perfect art.
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