Ouch! Too true. Damned if you do, damned if you don't :-(
FL
What about the spelling on this Thread "Customer Eduction"
The print shop where I worked conducted educational seminars for customers that were quite successful. A celebrity speaker would deliver the seminar. The printer charged about $250 to attend - free things don't have the same perceived value - however that $250 fee would be deducted from the attendee's next print job so it was a no cost seminar.
Worked well.
best, gordo
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