Customer Eduction

[Cory Smith]

 

[fiatlux]

Ouch! Too true. Damned if you do, damned if you don't :-(

FL

 

[Lukas Engqvist]

Spot on …why I moved to full time education

 

[chevalier]

At a previous employer we used to have a free lunch seminar monthly for anybody who wanted to come. 90% of the people who came in never ordered a single job from us and I'd guess only 50% ever submitted an RFQ.

 

[JoeatData]

Ouch! Too true. Damned if you do, damned if you don't :-(

FL

My thoughts exactly. I've just seen this happen way too many times.

Give them the Hope Diamond and then they thank you by kicking you in the family jewels.

 

[Deleted member 16349]

Probably customers don't want to be educated.

They probably only want lower prices. In the end, that is the responsibility of the printer to find ways to reduce costs internally that don't involve the customer.

Not so easy.

 

[gordo]

The print shop where I worked conducted educational seminars for customers that were quite successful. A celebrity speaker would deliver the seminar. The printer charged about $250 to attend - free things don't have the same perceived value - however that $250 fee would be deducted from the attendee's next print job so it was a no cost seminar.
Worked well.

best, gordo

 

[pcmodem]

What about the spelling on this Thread "Customer Eduction"

 

[otherthoughts]

What about the spelling on this Thread "Customer Eduction"

The print shop where I worked conducted educational seminars for customers that were quite successful. A celebrity speaker would deliver the seminar. The printer charged about $250 to attend - free things don't have the same perceived value - however that $250 fee would be deducted from the attendee's next print job so it was a no cost seminar.
Worked well.

best, gordo

AFAIK

Eduction = Educational+Deduction

Customer Eduction seems likely to outperform the typical Customer Education modalities.

Best Regards - OT