Direct Mail: An Incredible Tool in a Competitive Environment

prwhite

Administrator
Staff member
Kenmore Envelope Company believes that “Direct Mail is an incredible marketing tool, especially in this extremely competitive environment”. They also have the statistics, personnel & equipment to back it up. As a leader in high-end direct mail—specializing in high-quality printing and envelope converting—Kenmore’s team creates envelopes of all sizes from a variety of paper substrates decorated with specialty coatings, windows and other unique design elements.

To deliver these products on-time and at the highest quality, Kenmore depends on a new Koenig & Bauer Rapida 106 LED-UV 6-color press—operating since early 2020 at its Richmond, VA facility.

Kenmore’s envelopes stand out in the mail due to their cutting edge special effects. The Rapida is flexible enough to efficiently print many new eye-catching effects with motion coat, glitter, liquid foil, heavy grit, Soft Touch and spot UV. According to Kenmore management, “Being able to print, cut and fold all in one day is amazing. Previously we’d have to wait for sheets to dry for 24 to 48 hours.”

Kenmore has equipped their Rapida with DriveTronic SRW (simultaneous roller wash), washing PMS colors while the press is in operation. This allows a new job to run at the same time, while washing up from the previous job. The roll to sheet feeder allows feeding the press from rolls or sheets; and the color control system reads every sheet & controls color, every 10th sheet, allowing consistent, production color runs from the first to the last sheet.
 

gordo

Well-known member
Hopefully Kenmore will spend a bit of time fixing their website and perhaps even put some content in it relating to their printing. All they have now is info on plastic face shields (which appear to be useless: .)

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Controlling the Purse Strings

Avanti
CONTROLLING THE
PURSE STRINGS

By Noel Ward, Editor@Large
What did you buy for your
business last week?
And how are you making sure everything you purchase is properly managed and accounted for?

Read the Article

   
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