Elliptical vs. Round vs. Square dot shape?

[tmiller_iluvprinting]

The thing is that, with CtP and digital proofing, printshops do not have to restrict themselves to having one print condition.
Would you shop in a clothing store that only carried blue plaid shirts?
If you define "quality" as meeting customer expectations (as W Edwards Deming does) then you can offer industry standard printing for those jobs that need to align with the standard, shop specific printing to differentiate your presswork, and even customer defined presswork if that is what's appropriate.
IMHO, you'll have a much better chance of success if you align your presswork to your customer's job needs rather than an arbitrary industry specification.

best, gordo

Excellent points Gordo, and I agree completely, why would we want to be limited, or pigeon-holed by a standard?
Best regards,
Todd