The problem with G7 is that it was designed to address a specific purpose.
That purpose was that prior to computer-to-plate, while it was possible in litho printing to determine individual primary color values; individual primary color densities; media white point and total-of-all-primaries ink density, what it was not possible to determine with accuracy was dot gain -- now of course referred to by the more scientific-sounding Tone Value Increase.
CTP made it possible to do that, and that's very basically what the G7 methodology does. So the idea was then that if you could determine tone curves as well as the above-mentioned variables, you could have all the elements of a machine-state in one handy portable, universal, stock profile; so you could then use that stock profile and get matching results whether you were printing in New York or Shanghai.
And to that extent it does work...
I'd say the downside is that all these printers who struggled hard and put all this effort into making their product a commodity shouldn't be surprised when their clients start wanting commodity pricing.
But anyway...
The thing is that G7 has branched out far afield of its original idea. But the problem is that beyond its original idea, it does not have any benefit.
The original idea again is that if you have all machine-state variables defined and articulated as standards except dot gain (TVI), then you can adjust dot gain (TVI)on a press to match a standard, use that standard as the expected tone curves in a stock profile, and print to that profile universally and get consistent results between presses.
That does not work at all in -- for instance -- large format inkjet printing. There are no industry-defined primary color values, no standard white points; no standard anything really.
And, since digital is, well, digital, the original issue in litho with tone curves in analog plates simply never existed in any sort of digital printing. Defining tone curves -- whether called linearization or calibration -- has been part of the process since day one. And it's important to understand that the only way G7 works as intended is when there are no changing machine-state variables but tone curve. Any other changing variables require a new profile be made, and once that profile is made, it defines the colors a device prints, not whatever intermediate tone-curve adjustment is used.
But a lot of effort, time and money has been expended trying to sell G7 to digital printers and their clients, and a lot bought in.
But a lot are now buying out.
So overall, my opinion is that while G7 may still have benefit in certain applications in lithography, other than that its influence is most definitely on the wane.
Mike Adams
Correct Color