Yes it's gotten a bit confusing with high res, low res, inkjet, laser, Kodak Approval, etc. We use the terms "Contract Proof" and Content Proof".
I have heard it referred to as:
"Contract Proof"
"Certified Proof"
"Epson Proof"
"Digital Matchprint" (I think....gordo?)
Vendors try to brand their names and their proof verification processes with back-printed, logo-ed inkjet paper, too. To a certain extent, CGS and GMG have succeeded in doing this by approaching brand owners and agencies on a global level.
I believe that in order to really develop a dominant brand a la Matchprint, Chromallin and Approval, there would need to be a print media campaign done by a major player. The problem is that there just isnt the revenue in it anymore at the scale there once was. Hence any significant "pull marketing" is thwarted by the realities of limited budgets.
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