Proof-it-Online is in Cary, NC.
Their founder is Rob Munz.
They have an ASP-based solution that is CHEAP.
They cut a deal with xpedx about 2 years ago.
It's about $1,000 to set up an account then you sort of "pay as you go".
We looked at it and liked it but we could not scale it as a distribution business.
We did sell ICS for about 3 years. ICS is the best for communication and collaborating as well as proofing press-side and seeing accurate color. basically the top 10% of the market.
If softproofing is being used for interim instead of contract proofs, then I am a believer in looking at a solution that best integrates with your CURRENT workflow. If you have CGS, then go Oris. If you have Prinergy, then go Insite. ICS never fully understood or grasped the need to integrate with hard copy proofing systems. They wanted to replace hard proofs with monitors. Yes, we may get there someday. But cutting off a dealer's and agencie's revnue stream (of hard proofs) was not the answer.