Web-to-Print for Ad Agencies
Web-to-Print for Ad Agencies
Hello! Web-to-print has very similar advantages for ad agencies that is does for print solution providers:
1) Helps you to get revenues from all printed projects - and re-prints
2) Helps you better manage the consistency of your client's brand
3) Printing is more cost effective as pre-press is paid for only once for the lifetime of a given marketing brochure/execution
4) You can post both static printed pieces (like brochures) as well as variable data and/or text pieces (data-driven) so your client's partners can execute their own personalized DM programs (and email or brochures, as well) using a simple dashboard. And you, again, get paid for every mailer!
5) Locks you in with your client! Once you help your clients set up a web-to-print solution, it makes if much harder for a client to "fire" you! As a former ad agency owner, I can firmly tell you that the clients I managed W2P solutions for were clients of mine the longest (5-7 years on average, instead of the normal 3 year industry average).
6) Lets you do more of what you like, and less of what you don't, without reducing revenues. I.e. you'll spend more time on design/creative/writing, and less time on print procurement.
Of course, you have to give up a couple things. Such as, you really have to stick more firmly in brand and use templates much more often. Also, a brand change becomes more difficult, as you have to re-post all of the materials on a given store if there is a brand migration (like a logo change, or the like). But again, it just means more money for you.
Feel free if you'd like a demonstration on W2P and how it helps agencies! I've been on the advertising and printing side, and now manage international POD for Nu Graphics in Woburn MA. I speak regularly about W2P at print buyers events, and marketing events and manage our Marketing Services Group here. Or, vist our web site listed here.
Thanks,
Jonathan Ward
Nu Graphics Etc. Inc.
[email protected]
