MailGuru
Well-known member
to borrow from another conundrum, why is the color accuracy of a printed piece always inversely proportional to it's importance?
Direct mail advertising is a lot like that. Have you ever received a piece in the mail and thought to yourself: "Man, this is a GREAT offer, and, coincidently, I AM in the market for a new vehicle PLUS, they are giving away a prize. I'd sure like to go, but, do you see where the color is a little washed-out in the lower left-hand corner? That's it, I'm not going.........