Mark,
I do not work for a vendor. I work for a company that manufactures inks and SERVICES them. The key word here is SERVICE. With the vendors and middle men suppliers that supply everything and all consumables for a litho press,they cannot provide this SERVICE. Much is lost from the manufacturer, to the middle man to the printer. Companies like yours, and many other, as example Pitman, practice the same methods. They cannot give TRUE SERVICE. Because the manufacturing consumable producers, decide to embark on a plan to distribute through a company like yours, Heidelberg, the party that suffers is the printer. The printer ends up getting mosly lip service than HANDS ON Technical Service. Companies that practice this middle man approach will suffer, and I will give you an example. Sun Chemical has passed their commercial offerings like SF ink to distributors. No SERVICE, just trying to do it with less people, peddling it off to someone so it isn't their problem, and everyone suffers. The ink company suffers because they got to bear bone the price for the Middle guy who then in turn try and sell it competitively. The Middle man suffers because he has to mark up the price to realize a profit, and effectively cannot SERVICE the account. That includes getting product on time to the printer, as well as getting TRUE Technical help. And the printer suffers because he has the potential to run out of product, receives lip service, with lack of technical help and is basically being fleeced. Believe me, the companies that offer SERVICE, and stick with SERVICING the products they manufacture are the ones that will be the most profitable in the long run. The printer will ultimately figure this out, and these are the printers that will thrive. It is just the way it works, just like the good old days. Eventually printing ink will again be looked at as a valuable entity and not like a commodity, which many of the larger companies see it as. SERVICE shall be King again. And everyone involved in this methodology will be the survivors and ones that will be profitable. Now Mark, do you understand?