Magnus
Well-known member
We do a lot of print work for clients like ad agencys and design agencys. We are printing and proofing accordingly to Fogra51 and Fogra52 (sheetfed offset and digital printing F51). We even run certification program which assure that we are printing according to ISO 12647-2:2013.
Now and then we get involved in helping these clients with corporate identitys. This usually involves proofing (and some times offset printing) a couple of brand color samples (delivered by the agency) on both coated and uncoated stock for the client to choose from. The files that we print are usually untagged CMYK vector files, because that's the way most clients are used to work.
Now the fun part begins. The client now realize that they will end up with a big list of color values for different printing conditions. Sometimes they aware of this. But sometimes they "blame" us like - You are the printer, why doesn't my CMYK-value looks the same on different stock and print conditions?
The client would like us to give them ONE color value that they can use for all their print designs.
I found it hard to give the client a short and easy answer to this question. I understand why, I work with colormanagement all day, but our clients do not understand this most of the time.
1. How can I explain this for my client in a case like the above?
2. What is the best practice for handling corporate colors when the client doesn't want to print Pantone? Lab, tagged RGB, different CMYK values for different output, honor the output intent of the PDF and convert the whole PDF in the rip?
3. I've read a bit about CfX3, is it usable yet?
Any input would be helpful.
Best regards,
Magnus
Now and then we get involved in helping these clients with corporate identitys. This usually involves proofing (and some times offset printing) a couple of brand color samples (delivered by the agency) on both coated and uncoated stock for the client to choose from. The files that we print are usually untagged CMYK vector files, because that's the way most clients are used to work.
Now the fun part begins. The client now realize that they will end up with a big list of color values for different printing conditions. Sometimes they aware of this. But sometimes they "blame" us like - You are the printer, why doesn't my CMYK-value looks the same on different stock and print conditions?
The client would like us to give them ONE color value that they can use for all their print designs.
I found it hard to give the client a short and easy answer to this question. I understand why, I work with colormanagement all day, but our clients do not understand this most of the time.
1. How can I explain this for my client in a case like the above?
2. What is the best practice for handling corporate colors when the client doesn't want to print Pantone? Lab, tagged RGB, different CMYK values for different output, honor the output intent of the PDF and convert the whole PDF in the rip?
3. I've read a bit about CfX3, is it usable yet?
Any input would be helpful.
Best regards,
Magnus