The Sutherland Rub Tester is the standard equipment piece used in the print/ink industry to look at abrasion, tribology.
There is no industry standard to my knowledge for a particular printing type or form.
However from experience I can declare this.
Using the Sutherland tester, outside exposed or cover type print work should stand up reasonably well with 50 strokes at 4 lb. weight. You will normally always get some degree of marking on the test which makes it somewhat subjective, but experience and common sense will determine if you have adequate rub resistance.
For inside text work, 25 strokes at 4 lb. wt. are good specs to use for assessment.
Offset business type uncoated print work, 50 strokes at 2 lb. works good for analysis.
With your particular situation with packaging, metallics and aqueous coatings I would do this.
I would ask both your metallic ink supplier and your water based coating supplier to perform tests for you and provide exhibits. The recommendation would be to print the metallic as is and then the metallic with the aqueous coating. Do rub checks on the Sutherland, as follows: ink to paper, ink to ink, and aqueous coated ink to paper and aqueous coated ink to aqueous coated ink. Also include a virgin stock to virgin stock rub test. You would be surprised how many times the basic integrity of the coating of the substrate can be faulty. I would suggest 25 strokes at 4 lb. weight all around for this.
Hope this adds some value to your ongoing endeavors.
D Ink Man