M3 is a useful for minimizing or eliminating the affects of ink dry-back or dry-down.
A fresh wet ink will have a much higher density, but as it dries, the density will drop lower. Maybe as much as 0.15 density units (1.90>1.75 on gloss coated paper). Using M3 polarized filter make the measurements more consistent, it always measures the ink as if it is still wet.