[SNIP]meddington's comments as he has done some of things that you seek. I believe he said something like, "My G7 printing looks bland by comparison" (to ICE) and even posted a graph that did, in fact, compare gamuts of G7 vs. ICE.[SNIP]
Yes, we have white papers.
Yes, we have comparitive data.
In due time, you will see it all.
Until then, I will continue to appreciate your skepticism.....;-)
meddinton did not do the comparisons that would have provided a proper evaluation of your product's performance. He said that he will when he gets the opportunity and would then post the results to this forum.
He said that his G7 looked bland by comparison to ICE - but he did not compare his G7 to printing at higher SIDs (with an appropriate plate curve applied) which would have been the appropriate comparison to determine the value of the ICE separations. The graph he posted just showed the comparison of gamut of presswork at standard SIDs vs higher SIDs. Of course the higher SIDs provide a greater gamut - however that would be just as true if he hadn't used your product at all.
ASAIK, he did not determine ink usage/saving. At the least, one could use the PerfX Image Ink utility from h t t p://www.tglc.com/ to check ink usage of the original separations to the ICE'd separations to determine the ink savings. Then perhaps compare the ICE'd separation to another vendor's heavy GCR sep to compare.
You are making a number of strong claims for the benefits that your product delivers. I do not dispute your claims. That being said, any prospective customer should obviously evaluate and verify those claims for themselves. They will also want to understand some aspects of your product so that their expectations for performance are set correctly. Also, I'm sure that your competitors would like the same information so that they can craft their marketing materials appropriately.
Fortunately, for the most part, the claims you make are fairly easy to validate. But so far you have not done so in a clear and unambiguous manner so I think it is understandable that there is skepticism.
In my experience, most printers are production oriented and very good at getting the job out the door. They generally do not have the skills (or time/money) to do technical evaluations. I experienced that on virtually a daily basis during customer demos and benchmark evaluations at Creo. To make an analogy, although both fly airplanes, the skills required of commercial pilot are quite different than the skills required of a test pilot. One is not better than the other - they are just different skills.
What I've been trying to explain, is that, when one is evaluating/testing a new technology like your product, one needs to break the claims down into their components and then make a fair apples to apples comparison.
So, as I wrote before: at the very least, what should be published, or what should be tested is:
1) Test document with standard separations run to normal SIDs
2) Same document as 1 but run to higher SIDs (say 20-25 points higher) but using plate curves to normalize dot gain.
3) Same document run to same normal densities as 1 but with ICE'd separations
4) Same document as 3 using ICE'd separations but printed at higher SIDs (whatever Ian and Co. recommends)
I have done #1 & #2 many times and got the same reaction from printers as meddington had. Even more so because, in my experience, most printers tend to print at lower than standard SIDs in their daily presswork so the difference is even more dramatic. Needless to say, the test target should have a combination of objective and subjective targets to evaluate.
#3 would show if there is any visual difference between the ICE's seps and normal seps. If this part of the product is to save ink then there should be no visible difference between separation types, however, there should be an ink usage difference. There are lots of ways to check that difference - starting with the PerfX Image Ink utility from h t t p://www.tglc.com/
#3 would also validate any claims if the product is intended to provide a bigger gamut at normal SIDs and/or save ink at the same time.
#4 would show the capability of the ICE'd separation at high SIDs compared to a conventional separation at high SIDs.
I will be at GraphExpo in the fall, so I'll look you up then. You could also send me a care package of your marketing materials once things settle down for you and you have the time. I am happy to pay the postage. Contact me off line and I'll provide shipping instructions.
best, gordon p
my print blog here:
Quality In Print