I have been a prepress geek for 30 years now in both screen and offset print. "It's a simple RIP and print job" is the funniest (and/or scariest) sentence spoken. Unfortunately and extremely ironically, with the onset of technology that has replaced straight edges, triangles, pica rulers, stat cameras, non-repo blue pens/pencils, etc.......has brought upon our industry a whole new level of incompetence and laziness. One would think this technology would allow the "designer" to be more knowledgable of production; however, I have observed the complete opposite has prevailed and prepress departments are the brain AND brawn that will make or break a project. We receive files that look pretty on screen but are not thought and "drawn" out for actual physical production. Missing fonts, wrong colors, low resolution images, poorly executed artwork plagues the majority of files we are expected to push a button and magically fix in 5 minutes. We the prepress geeks are the silent super heroes.