Oh yes of course - absolutely. LOL!
If Landa can work out the bugs, and the price is within reason, this could be quite the revolution in printing. Especially since it can be retrofitted to existing presses (perhaps not all).
The ability for a printer to implement digital printing without the cost and space usage of a new stand alone device by "simply" upgrading their existing presses will be very attractive. Also, since the Landa unit appears to attach to the extended delivery section of a conventional offset press, it suggests that the nano printing could be done in concert with offset. E.g. the press might print specialty inks like metallics ahead of the nano printing. Or perhaps print static imagery while the nano does the variable - all in line (assuming that nano inks are more expensive than offset).
best, gordo
Gordon, I like the Landa technology and the marketing plan. There is beauty in it.
Of course, lots of really great concepts do not always become successful for a variety of reasons that were not seen in the early stages. Even so, it is a great pleasure to see a really well thought out concept instead of the superficial ones we normally see.
There are a lot of issues that only a lot of testing will determine. The more complicated the new concepts are, the more potential for bugs, which Landa has stated are there now and he needs time to get at them. I appreciate his frankness in this.
Also there is action from other sources with other potential printing options. That is also good to see.
There are a couple of things I like about this situation, which I would say is a bit new to the printing industry.
One is the fact that higher level engineers, chemists and physicists, who are not printing industry people, are doing the advancements. It may be a time now when people in the industry are starting to understand that experience does not help advance the industry but educated people with high levels of science can.
I think this situation is good for me, since there is still a need for the offset process to improve and maybe finally, press manufactures will be more open to my theoretical based practical solutions to process problems. (shameless plug)
I also think that at some point, prepress technologies will also get a rethinking by those higher level engineers and physicists and hopefully this will result in logical and practical methods to deal with colour and get it out of the hands of technologists who don't seem to be able to see the whole problem.
This could very well be a turning point in the industry. Only time will tell, but I suspect in the future it is going to marginalize the existing "keepers of the knowledge" at places such as graphic arts institutions, trade associations, technical associations, etc. because these groups do not have a good record of solving problems. They follow but do not lead.
I am actually feeling quite positive now. Can you believe that?
Landa's thinking has given a good shock to a almost dead body. (the industry, not mine)